My guess is that you are running into the issue of Wow Redirection.
BigFix is a 32 bit app, and will run under the redirected WOW. You can use the regset64 command or you can turn off redirection, by putting this before you create your reg entries...
First thing i'd recommend is go to one of the machines that is auto-updating that isn't supposed to be and do the following:
Navigate to the registry path: HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Google\Update
See if you have a key values for either of these two items.
"UpdateDefault" set to 1
or
Update{8A69D345-D564-463C-AFF1-A69D9E530F96} set to 1
If those are set to 0 then i'd recommend checking to see if there is an initial_preferences.json file under C:\Program Files\Google\Chrome\Application. Based on my understanding registry policies or GPO are supposed to take precedence over the configuration in the initial_preferences.json file but I would want to make sure that your registry keys are getting set correctly on the machine AND any removals you are doing are actually removed on the machine your looking at.
Out of curiousity, what version of Chrome are you trying to use?
Also confirm that you don't have Update{8A69D345-D564-463C-AFF1-A69D9E530F96} set to 1
But I would look in the master preferences file to see if there are any settings configured for auto update but My understand was that they changed from using the master preferences files to the initial preference file in Chrome 91, And I don't think that chrome even recognizes the master_preferences file any more after Chrome 107.
This machine is currently on version 146 but i never wanted the 146 version as it breaks a web application I need.
Update{8A69D345-D564-463C-AFF1-A69D9E530F96} isn’t in the registry at all.
This is the content of the master_preference file. {"distribution":{"create_all_shortcuts":false,"skip_first_run_ui":true,"msi":true,"system_level":true,"verbose_logging":true,"msi_product_id":"xxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxx","allow_downgrade":false}}
Do you think I should replace the master_preference file with the initial_preference. ?
This i what HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Google\Update looks like