Computer names during installation

We recently changed our policy to use the [SN] variable to automatically choose computer name based on serial number. This is fine and all because it saves time and automates some steps (no need to type the name etc.).

I was wondering if its possible, for example, to pick some names from an URL during the computer name selection (to enable custom names, but with automation)? What kind of computer naming system are you using in your installation environment?