This should be close to what you need:
waithidden "{ (pathname of folders "ProgramData\DSE\BigFix" of root folders of drives of system folders) & "\" & parameter "_app_name" }\ImageResizerSetup.exe" /install /quiet /norestart /log REBOOT=REALLYSUPPRESS AllUSERS=1 /L*V "{ pathname of folders "ProgramData\DSE\Logs" of root folders of drives of system folders }\Image_Resizer_for_Windows3.0.4802R0.log"
Your main issue was the way you were using double quotes and relevance substitution.
Also, it seems like you are copying things to ProgramData\DSE before running them, which is a bit odd. I definitely prefer using the BigFix download folder because it will automatically clean itself up. Otherwise I recommend using C:\Windows\Temp. Also I tend to log in the BigFix log folder for anything I am deploying or running through BigFix.